What do Consumers Look for From Brands in Social Media?

According to Kristina Knight of BizReport, “Social media is like speed dating – a lot can go right and a lot can go wrong between the brand and the shopper.” Many brands struggle to determine the best way to approach shoppers with the right tone through these new channels.

For just over four years, In the Chat has been helping companies connect with consumers in digital channels and establish relationships that really matter. Our CEO, John Huehn offered his advice on why brands need to be present in social media and what consumers are really looking for.

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