With more than 1.2 billion users, Facebook Messenger is a major communication channel and a way for customers and prospects to contact your brand. ITC integrates Facebook Messenger into your customer service so your business can keep customers happy by messaging on their channel of choice.
Business on Messenger is a separate application from Facebook. Your business may already have a Facebook page, but this won’t ensure your brand is visible inside the Messenger app or Messenger.com.
Just Add Internet: Messenger behaves just like text messaging that can be performed from any smartphone, tablet or computer connected to the Internet and doesn’t require a wireless provider’s text plan.
Efficiency: Like all text-based channels, customer communication over Messenger is 58% more efficient than voice. Moving 35% of calls to text = 20% reduction in contact center costs.
Easy to Find: Facebook users seeking out your brand will instantly find you over Messenger, which will result in a private, 2-way communication rather than having them post directly to your company’s Facebook page or in comments.
Facebook’s vision for Messenger is to build business-friendly communication systems. ITC's Digital Desktop integrates Messenger into your business communications systems and CRM.